How this retailer started with pickleball paddles and built a $33 million business on Amazon

How this retailer started with pickleball paddles and built a $33 million business on Amazon

(March 23, 2018 www.washingtonpost.com)

Amify is one of about 3 million “third-party sellers” that use the Amazon platform to sell their products, paying a 15 percent commission to Amazon in return. Ethan McAfee, 41, Amify’s founder and sole owner, wants to capi­tal­ize on Amazon’s growing dominance and seize what he believes is a rare opportunity.

“Retailers only would sell things that are really profitable and that would sell a lot,” he said. “Retailers didn’t want to stock your niche products. The Internet changed all that. You could now go to the Internet and buy any product you wanted.”

So, as crazy as it sounds, around 2010, he started selling pickleball paddles. Read More…

 

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