USAPA Announces New Partnership with Gaia Herbs

USAPA Announces New Partnership with Gaia Herbs


USAPA Announces New Partnership with Gaia Herbs
Leading Herbal Brand in North America Aligns Well with the Sport of Pickleball, One of the Fastest Growing Sports in America


PHOENIX, AZ. (Feb. 13, 2020) – The United States Pickleball Association (USAPA) is proud to announce a partnership with Gaia Herbs, the leading herbal brand in North America, which has been connecting plants and people to nurture health and well-being since 1987. Gaia Herbs will now be the Official Supplement Partner of USA Pickleball.


Based in the Blue Ridge Mountains of North Carolina, Gaia Herbs is nestled on the edge of the Pisgah National Forest, which is known to be one of the most biodiverse regions in North America. There, the company grows more than 6.5 million medicinal herbs each year on their 350-acre farm organically, sustainably, and intentionally with the innate knowledge that the highest quality plants bring about the highest quality products. The company is a Certified B Corporation®, which means it meets the highest standards of social and environmental impact, transparency, and accountability.


“We couldn’t be more pleased than to partner with an outstanding company like Gaia Herbs, who for over 30 years has been providing the very finest products for people to adopt a more beneficial and nourishing lifestyle,” said George Bauernfeind, Managing Director of Communications and Marketing for USA Pickleball. “Our organization continually strives to do the same in promoting a sport for millions of participants to garner a healthier and more energized outlook on life. Gaia Herbs aligns perfectly with that progressive stance.”


Gaia Herbs and USAPA will be working together to bring their extensive product line to members, ambassadors and pickleball participants in communities and online all across the U.S. Additional programs include growing fans and followers, activating and experiential at key events and sharing incredible stories of healthy and active lifestyles.


“With a natural alignment around wellness and promoting a healthy, active, and joy-filled lifestyle, Gaia Herbs is pleased to be partnering with the USA Pickleball Association,” said Angela McElwee, Gaia Herbs President and CEO. “For over thirty years, Gaia Herbs has been connecting plants and people to create healing. Our herbal products have been helping people on their wellness journeys for generations, and changing people’s lives for the better, so we are thrilled to be able to share our story with the members and players of this fun and fast-paced sport that is bringing happiness to so many people – including some Gaia Herbs’ employees!”


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About Gaia Herbs

Since 1987, Gaia Herbs has been connecting plants, people, and planet to create healing. Today, Gaia Herbs is the leading herbal brand in North America with more than 200 liquid extracts, functional powders, teas and patented Liquid Phyto-Caps™. Our dedication to quality and integrity is unparalleled and meticulously proven by science. We use organic methods to cultivate more than 6.5 million plants each year on our farm, and we screen the plants in our analytical laboratory to pinpoint the exact right time to harvest and extract in our state of-the-art processing facility. All of that leads to products exceptional in their purity and integrity. We offer the industry-leading MeetYourHerbs® traceability program, which allows us to share complete transparency with our customers. We are proud to be a Certified B Corporation® using Business as a Force for Good™. Our mission to nurture healthy connections with nature extends beyond our herbs through the Gaia Herbs Roots Initiative, which champions environmental sustainability on our farm, in our community, and around the world. Learn more at and join in the conversation on Facebook, TwitterPinterest and Instagram.



The United States Pickleball Association, a non-profit 501(c)(3) was established in 2005 to further the advancement of the sport on a national level. As the official governing body of pickleball in the United States, the USAPA promotes the growth of pickleball by maintaining the rules, setting player ratings, advancing the sport through its national network of @1,900 ambassadors, and sanctioning tournaments. Since 2013, the USAPA has grown 1,000% in its membership which now exceeds @40,000. The USAPA is divided into 11 regions across the country with all 50 states being represented. The extensive group of volunteer ambassadors oversees the sport in their respective states. For more information, visit



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